Some companies do the “mission, vision and values” dance, post their core values in the break room (next to the OSHA posters) and call it good.
 
That's easy. And it’s not Blackfin.  Consider the following story:

Blackfin met with MRI Center of Idaho to discuss a new Web site design.  We noticed this regional medical imaging center had a call center for scheduling appointments. Something didn’t add up.

So we asked “why do you need a call center if the people booking appointments are physician offices? Don’t they know exactly what scan they need to order?”

The answer ("Why yes, that's correct") sparked an idea that changed things.

We envisioned a way to make the business better, and proposed an online scheduling tool to enable physicians’ offices to book MRIs as easily as consumers book airline flights. Blackfin developed and implemented the web based scheduling tool, freeing up call center people to provide better patient service.  That’s when it got interesting.
 
Once appointment timeslots were kept in a database (as opposed to the paper and pencil calendar that the business relied on for years) MRI Center of Idaho could create timeslots in smaller increments (think 46 min. compared to 60). They could adjust these timeslots dynamically based on actual patient check in and check out times. The results? Less time scheduling appointments, more time helping patients.  Shorter timeslots meant 24% more appointments (and more revenue for the company).

So here is the point -- Blackfin does more than design websites, build campaigns and code applications.  We ask and listen. We think about our client’s business as if it were our own. We envision ways to make it better, formulate a plan, and execute.