Not Cool
Marketing is not about “cool”— it’s about generating demand, making sales and producing revenue. Ultimately it's about Return on Investment.

And ROI is definitely cool.

Interactive marketing, advertising, and direct marketing are all based on variations of a process—understand the business, define the campaign goals, set measurable success criteria, define the audience, formulate the message, build the delivery vehicle(s) and execute.

But don’t kid yourself—marketing is no longer simple. Media is more fragmented than ever, consumers and businesses are increasingly difficult engage (and convert), and competition is fierce in every industry. You need more than a traditional ad agency that is stuck in the days when print media was King.